Rallying together in a political year
For those of us who live in the sunny state, 2020 is bound to be a year dominated by politics with Queenslanders asked to twice cast their votes - this month at the local area government elections and then again at October’s state election.
With everything from tourism to density living among the key political issues up for debate, as rhetoric ramps up and voters hit the polls it’s important for all participants in management rights to understand the diversity of issues that impact on our industry.
Tourism alone has beared the brunt of two major events in recent times with the fire disaster and coronavirus outbreak costing operators hundreds of millions of dollars. On the Gold Coast alone, tourism bodies estimate the latter has already cost the city $500 million and are calling for support from all levels of government.
We are expecting Brisbane Airport’s second runway to be completed this year, which together with significant projects like the $3.6 billion Queens’ Wharf integrated resort, will help boost visitation to Brisbane and Queensland more broadly as a global tourism, leisure and entertainment destination.
Growth around events also continues not just in capital cities, but throughout regional Australia with festivals and sporting events bringing international visitors and attracting domestic travelers to enjoy the diversity of historic and prehistoric venues and the unique beauty of our coastline and major destinations.
For those who aren’t aware, this year also marks the Year of Indigenous Tourism in Queensland with the government committed to increasing Indigenous participation in tourism, generating jobs and economic outcomes.
As operators, understanding key tourism decisions by governments and what opportunities they present to management rights businesses are critical to long term success and sustainability.
Zoning and redevelopment issues also remain at the forefront of debate in many growth centers across Queensland - especially in tourist centers. The rise of disrupters like Airbnb and Stayz have also put short-term accommodation in the spotlight with councils eager to address community concern around unregulated short-term letting.
Issues like these can quickly become political footballs leading into elections and it is important for us to be proactive in promoting the community benefits of management rights.
The profile of the management rights industry has lifted significantly over the last decade as an important contributor to both the local and national economies. Everyone from operators to service providers must rally together to ensure this reputation is upheld among our key stakeholders.
While ARAMA is not politically affiliated, the contribution our members make to tourism is understood by politicians from all parties as a significant. The caliber of politicians and decision makers who attended our inaugural TOP Awards celebration last year is evidence to this point.
Whether we like it or not, elections impact on unit owners, owner occupiers, tenants and guests and can unearth challenges during political campaigning, however we should all use this opportunity to our advantage.
Density living complexes, apartments and units continue to generate the greatest amount of growth in the building sector – and more and more Australians will live in strata title communities in the future. This presents enormous opportunity for the management rights model in effectively serving the interests of all stakeholders.
I call on all ARAMA members to play their part in making certain that their communities understand the vital role they play in projecting and protecting the reputation of Australia’s accommodation industry.