ARAMA PRESS RELEASE AUGUST
Management Rights gaining momentum
Four weeks is a long time in business and momentum can change quickly. Unfortunately, much of 2020 has been out of our control but the management rights industry has continued to show resilience and optimism - and now momentum is swinging in the right direction.
With international travel non-existent, accommodation providers have moved quickly to target domestic holidaymakers and their willingness to spend money in their own backyard.
The wave of more than 200,000 people who applied to cross into Queensland on July 10 was an early indication of how Australians may look to spend the billions they would otherwise splash on overseas travel.
The Sunshine State’s jewels in the crown – the Gold Coast, Sunshine Coast and far north Queensland – have experienced a healthy flow of traffic and
tourism drawcards such as Warner Bros. Movie World, Dreamworld and Sea World re-opened with reasonable numbers.
Destinations like the Granite Belt, the Whitsundays and Agnes Waters were also reporting strong accommodation bookings as if it were ‘Christmas in July’ – and there’s no sign of anything slowing down with Queensland’s tourism drive projected to deliver $1 billion in overnight accommodation takings next quarter.
Short-stay management rights operators aren’t missing out on the trend to spend locally - after all, independent operators have the ability to respond quickly to market demands. Bookings for the remainder of the year are quickly filling up with Queensland well and truly ‘Good to Go’ as the tourism campaign suggests.
In New South Wales, operators in regional hotspots including the Blue Mountains, Mudgee and the Hunter Valley reported a school holiday ‘mini boom’ last month – a trend we will no doubt see for the foreseeable future as people seek both beach holidays and outback getaways.
While we remain at risk of further COVID-19 outbreaks and rolling border restrictions, we can only focus on what is in our control – and leading operators are busy marketing themselves to intrastate holidaymakers and ensuring their complex remains clean, safe and welcoming.
Having personally travelled to Port Douglas in recent weeks, I’m proud to see first-hand how well management rights operators are integrating clean, hygienic and COVIDsafe practices in their schemes.
Our industry can’t afford to return to the lockdowns and border closures we endured earlier this year, nor do we want to be the accommodation provider responsible for a fresh outbreak of COVID-19.
Rather, the management rights industry continues to drive best practice standards for accommodation providers, highlight its significant contribution to the local economy, and prove time and time again that there is no better way to effectively service the interests of all stakeholders in a complex.